Spotify will launch a custom Merch Hub within the app

Spotify will launch a custom Merch Hub within the app

Spotify has revealed a dedicated in-app Merch Hub designed to offer personalized merchandise recommendations based on your listening preferences, according to an announcement made on Monday. In the past, purchasing artist merchandise was possible through individual artist profiles, the Now Playing view, and release pages. With the new feature, all artist merchandise is conveniently located in one central hub.

Once you enter the hub, you can peruse and click on merchandise items to obtain more details. When you’re ready to make a purchase, you can do so through the artist’s Spotify store, thanks to a partnership with Shopify.

Heather Ellis, the product marketing manager of Fan Monetization at Spotify, stated in an email, “The new merch hub on Spotify is the first-ever merch shopping experience that is tailored to an individual’s listening habits and fandom. Spotify pulls personalized recommendations for you, specifically, into your merch hub experience, so offerings from your favorite artists find you – not the other way around.”

In a blog post, Spotify emphasized that connecting listeners with ways to support artists is crucial to fulfilling their mission of enabling artists to sustain themselves through their art. The company also pointed out that it experienced its most successful week in merch sales last year after users viewed their Spotify Wrapped results. This year’s Spotify Wrapped is expected to be released during the last week of November.

To access the new merch hub, you can search for “Merch” or visit the Merch section on the Browse page.

This announcement coincides with Spotify’s preparations for the launch of a $19.99 per month “Superpremium” subscription tier, which is anticipated to offer lossless audio, AI-generated playlists, advanced mixing tools, additional hours of audiobook listening, and a personalized feature called “Your Sound Capsule.” This tier is expected to enable users to filter their content library by mood, activity, or genre.

Spotify is set to release its Q3 earnings results on October 24.

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