- Dr. Emil Kohan, a board-certified plastic surgeon in Beverly Hills, California, explains why common misconceptions about aesthetic procedures can harm patients and shares practical guidance for making informed decisions.
The Cost of Believing the Wrong Information
Beverly Hills, CA, Aug 06, 2026, ZEX PR WIRE — Every day, people make decisions about cosmetic procedures based on information they see on social media, hear from friends, or assume is true. Unfortunately, many of these beliefs are myths that can lead to disappointment, unsafe choices, or results that do not match expectations. Dr. Emil Kohan, a board-certified plastic surgeon specializing in body contouring, breast surgery, and revision procedures, has spent years helping patients navigate these misconceptions. “Good decisions usually come from clarity,” Dr. Kohan explains. “People should feel informed, respected, and comfortable asking questions.”
This article examines five common myths that mislead individuals considering aesthetic procedures, why people believe them, the facts that correct them, and practical steps anyone can take to make better decisions.
Myth 1: You Should Look Like Someone Else
Many people bring photos of celebrities or influencers to consultations and ask to look exactly like them. This belief is fueled by social media, where filters and curated images create unrealistic standards of beauty. People assume that copying someone else’s features will make them happy or confident.
The truth is that aesthetic surgery works best when it enhances your natural features rather than replacing them. “Patients don’t want to look like someone else. They want to look like the best version of themselves,” Dr. Kohan says. Every person has unique proportions, anatomy, and facial or body structure. What looks great on one person may not suit another.
Practical tip: Instead of bringing photos of other people, bring photos of yourself at a time when you felt confident. This helps your surgeon understand your goals while respecting your natural anatomy.
Myth 2: The Cheapest Option Is a Good Deal
Cost is a major factor for many people, and it can be tempting to choose the least expensive surgeon or facility. This myth persists because people assume all surgeons offer the same level of skill and safety. They believe that saving money on a procedure is a smart financial decision.
In reality, plastic surgery requires precision, experience, and proper safety protocols. Board certification, years of training, and a proven track record matter. Dr. Kohan emphasizes that “the details matter. Small decisions can have a major impact on the final result.” Choosing a surgeon based solely on price can lead to complications, poor results, or the need for costly revision surgery later.
Practical tip: Verify that your surgeon is board-certified by the American Society of Plastic Surgeons. Ask how many times they have performed the specific procedure you want and request to see before-and-after photos of actual patients.
Myth 3: Recovery Will Be Quick and Easy
Social media often shows people looking flawless just days after surgery, leading many to believe recovery is fast and painless. Influencers may downplay their recovery time or share edited content that does not reflect reality. This myth creates false expectations and can lead to frustration when recovery takes longer than anticipated.
The reality is that healing takes time. Swelling, bruising, and discomfort are normal. Most procedures require weeks or even months for final results to appear. “The goal isn’t to chase trends. The goal is to create results that fit the individual and stand the test of time,” Dr. Kohan notes. Rushing back to normal activities too soon can compromise results or lead to complications.
Practical tip: Before scheduling surgery, block out enough time for proper recovery. Follow your surgeon’s post-operative instructions exactly, even if you feel fine. Rest and patience are part of the process.
Myth 4: All Surgeons Are Equally Qualified
Many people assume that any doctor offering cosmetic procedures has the same training and expertise. This myth is dangerous because not all physicians who perform aesthetic procedures are board-certified plastic surgeons. Some may have minimal training in cosmetic surgery or come from unrelated specialties.
Board certification in plastic surgery requires years of specialized training, rigorous exams, and ongoing education. Dr. Kohan points out that “medicine never stands still. The responsibility of a surgeon is to continue learning and improving.” Choosing a surgeon without verifying credentials increases the risk of poor outcomes and safety issues.
Practical tip: Ask your surgeon where they completed their residency training and whether they are board-certified in plastic surgery. Do not assume a medical degree guarantees expertise in cosmetic procedures.
Myth 5: One Procedure Will Fix Everything
Some people believe that a single surgery will solve all their concerns about appearance or self-confidence. This myth is reinforced by marketing that promises dramatic transformations and perfect results. It can lead to disappointment when surgery improves physical appearance but does not address deeper emotional or psychological issues.
Surgery can enhance your appearance, but it is not a cure for low self-esteem, relationship problems, or life challenges. “This isn’t just about surgery. It’s about learning how to make thoughtful decisions instead of reactive ones,” Dr. Kohan says. Realistic expectations are essential for satisfaction.
Practical tip: Before committing to surgery, spend time reflecting on your motivations. If you are using surgery to meet someone else’s expectations or fix problems unrelated to appearance, consider speaking with a counselor or therapist first.
If You Only Remember One Thing
The most important lesson is this: do your research, ask questions, and choose a board-certified plastic surgeon you trust. “Science and creativity should work together. The best decisions come from combining good information with thoughtful reflection,” Dr. Kohan explains. Taking time to verify credentials, understand recovery, and set realistic expectations will lead to better outcomes and greater satisfaction.
Take Action Today
Share this list of myths with someone who might benefit from the information. Choose one practical tip from this article and apply it today, whether that means researching surgeon credentials, setting aside proper recovery time, or reflecting on your true motivations. Making informed decisions starts with knowing what to avoid and what questions to ask.
About Dr. Emil J. Kohan
Dr. Emil J. Kohan is a board-certified plastic surgeon practicing in Beverly Hills, California. He specializes in aesthetic surgery with a focus on body contouring, mommy makeover procedures, breast surgery, liposuction, and advanced revision cases. Known for combining surgical precision with an artistic approach, Dr. Kohan has built a reputation for refined, natural-looking results tailored to each individual patient. He earned his medical degree from the David Geffen School of Medicine at UCLA and completed his residency in plastic and reconstructive surgery at the University of California, Irvine.
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Wisconsin Beacon journalist was involved in the writing and production of this article.